PrimeWire

You can now watch the entire Scientific American Frontiers Season 15 Episode 7 movie online in high-definition quality, complete with English subtitles for a better viewing experience. Best of all, there’s no need to download anything—simply stream it directly from your device anytime, anywhere.

Scientific American Frontiers: If you think you know why you do things, you're probably wrong. Exploring how our unconscious determines our behavior - including why we buy things that are "cool."