PrimeWire

You can now watch the entire Inside the Superbrands Season 1 Episode 3 movie online in high-definition quality, complete with English subtitles for a better viewing experience. Best of all, there’s no need to download anything—simply stream it directly from your device anytime, anywhere.

Helen Skelton goes behind the scenes of Kellogg's, discovering the stories behind the creation of the company's famous mascots, from Tony the Tiger to Coco Monkey, and hears about plans to reduce the sugar content in cereal. Helen also visits a life-long cereal memorabilia collector and finds out why Coco Pops have been turning pink.